A local moving company in Las Vegas was leaking revenue. The website was invisible on Google, the CRM didn't exist, and nobody was calling the realtors who send the deals. Eighteen months later, the same company is ranking #1 on its most valuable keywords, fielding daily inbound leads, and has locked in a corporate contract worth 10% of last year's revenue. This is how that happened.
Umbrella Movers was a good moving company with a bad digital footprint. The trucks ran, the crews showed up, customers were happy — but almost nothing about the business was visible to the market it served. The website generated zero inquiries. Google Business Profile was neglected. Yelp reputation was uneven. There was no CRM, no pricing discipline, no outreach engine, no system for tracking where jobs came from.
What the company did have was twenty years of real operational knowledge and a book of past customers buried in email threads nobody was reading. The thesis was simple: rebuild the front end, unlock the back end, and let compounding do its work.
What made this different from a typical agency engagement is that the work was done by an operator holding equity — not billed by the hour. Every decision was downstream of one question: will this actually move revenue?
The story isn't that we turned on a growth channel.
It's that we turned on every channel at once, and built the plumbing underneath to make them compound.
The engagement covered everything a home services business needs — digital presence, sales motion, operational tooling, and automated outreach — delivered as a single coordinated rebuild rather than a checklist of services.
Built on Claude Sonnet with SmartMoving CRM integration. Handles quote intake, qualification, and routing 24/7 — with a warm handoff to the account manager when the conversation needs a human.
New site architecture, messaging, and a unique positioning angle that actually resonates with the Las Vegas audience we serve.
Technical SEO rebuild plus sustained content and link work. Moved from invisible to leading for the keywords that matter.
Fixed Google Business Profile, cleaned up Yelp, and built an ongoing review capture loop that protects the brand as it scales.
Full implementation and adoption. Every lead now has a source, every quote has a stage, every win is attributed.
Rebuilt the pricing structure to capture margin on high-demand dates. Prices rise, win rate holds.
Single deal accounts for approximately 10% of last year's total revenue. The template for how the company sells enterprise going forward.
A referral structure that turns a fragmented local B2B graph into a repeating channel.
Scraped years of past-customer email threads, deduplicated into a clean list of 521 contacts, and ran a 4-stage drip sequence through a custom-built sending pipeline.
Custom-built cold outreach system running on a partners@ mailbox — deliverability, warm-up, sequencing, and reply handling owned end-to-end rather than rented from a SaaS.
Carousel generation pipeline driven by Claude and Publer. Consistent publishing on autopilot — no social manager required.
Audited years of booked jobs to surface the zip codes that actually produce revenue — then pointed every channel at them.
Designed visual marks that reinforce the new positioning every time a truck rolls.
Real-time notifications when quotes come in — so nothing sits in a queue, and big ones get closed by the right person.
Weekly cadence across LinkedIn, Reddit, and Nextdoor. Local presence, built on purpose.
Not theoretical — each of these is running in production, doing something specific, owned by the operator.
Website rebuild, SEO foundation, GBP fix, Yelp cleanup. Before any outreach, make sure that when someone lands, they convert. Stop losing the traffic you already have.
CRM rollout, zip-code analysis, quote alerting. You can't optimize what you can't see. Every lead gets a source; every source gets a number.
Email reactivation of 521 past customers. Cold outreach to realtors, lawyers, and estate managers via LinkedIn / Reddit / Nextdoor. Referral incentive program to compound relationships.
Twilio moving bot on Claude. Social carousel pipeline. Automated outreach sequences. The goal isn't to work more — it's to have work happen without you.
Multi-day contract with a major Las Vegas convention client. Custom estimate, contract, and revisions. ~10% of last year's revenue from a single engagement. Template for how the company sells up-market.
Generic agencies will sell you a playbook. What Umbrella Movers got was an operator who held equity, lived the P&L, and treated every dollar of marketing spend like it came out of their own pocket — because it did. Sledge Systems is the agency version of that operator — built to hit hard, land clean, and do the same work for HVAC, plumbing, roofing, moving, and other home services businesses that are done paying for theoretical advice.